Ad fraud - statistics & facts
Key insights
- Global cost of ad fraud
- 88bn USD
Detailed statistics
Digital ad fraud losses worldwide 2023-2028
- Largest ad fraud market worldwide
- North America
Detailed statistics
Economic losses due to ad fraud 2028, by region
- Share of global ad traffic that is invalid
- 11%
Detailed statistics
Invalid digital ad traffic share worldwide 2019, by region
Editor’s Picks Current statistics on this topic
Further recommended statistics
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Premium Statistic
Digital channels seen as most vulnerable to ad fraud in the U.S. 2023
Digital channels seen as most vulnerable to ad fraud in the U.S. 2023
Digital channels and formats seen as the most vulnerable to ad fraud according to digital media professionals in the United States as of September 2023
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Premium Statistic
Digital advertising spending in the U.S. 2021-2028
Digital advertising spending in the U.S. 2021-2028
Digital advertising spending in the United States from 2021 to 2028 (in billion U.S. dollars)
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Premium Statistic
Digital advertising fraud rate worldwide 2022, by industry
Digital advertising fraud rate worldwide 2022, by industry
Digital advertising fraud/sophisticated invalid traffic rate worldwide in 2022, by industry
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Premium Statistic
Digital post-bid ad fraud rate worldwide 2019-2022
Digital post-bid ad fraud rate worldwide 2019-2022
Digital post-bid advertising fraud/sophisticated invalid traffic rate (SIVT) worldwide from 2019 to 2022
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Premium Statistic
Digital ad fraud rate worldwide 2022, by region
Digital ad fraud rate worldwide 2022, by region
Digital advertising fraud/sophisticated invalid traffic rate worldwide in 2022, by region
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Basic Statistic
Digital advertising revenue in India 2018-2026
Digital advertising revenue in India 2018-2026
Digital advertising revenue in India from 2018 to 2023, with a forecast until 2026 (in billion Indian rupees)
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Premium Statistic
Digital advertising spending in the UK 2008-2023
Digital advertising spending in the UK 2008-2023
Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2023 (in billion GBP)
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Premium Statistic
Distribution of consumer durables digital ad expenditure in India 2023, by format
Distribution of consumer durables digital ad expenditure in India 2023, by format
Distribution of digital advertising expenditure in the consumer durables industry across India in 2023, by format
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Premium Statistic
Share of digital ad spends India 2023, by format
Share of digital ad spends India 2023, by format
Distribution of digital advertising expenditure across India in 2023, by format
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Premium Statistic
Ad revenue of major digital ad sellers worldwide 2024
Ad revenue of major digital ad sellers worldwide 2024
Advertising revenue of major digital ad-selling companies worldwide in 2024 (in billion U.S. dollars)
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Premium Statistic
Global digital advertising expenditure 2014-2026
Global digital advertising expenditure 2014-2026
Digital advertising expenditure worldwide from 2014 to 2026 (in billion U.S. dollars)
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Premium Statistic
Digital ad channels with increased ad spend in the U.S. 2024
Digital ad channels with increased ad spend in the U.S. 2024
Share of ad buyers who were planning to increase spending on selected digital advertising channels due to legislation and third-party cookie deprecation in the United States as of February 2024
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Premium Statistic
Digital ad fraud losses worldwide 2023-2028
Digital ad fraud losses worldwide 2023-2028
Estimated cost of digital advertising fraud worldwide in 2023 and 2028 (in billion U.S. dollars)
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Premium Statistic
Ad fraud share in digital ad spend worldwide 2023-2028
Ad fraud share in digital ad spend worldwide 2023-2028
Share of advertising fraud in digital advertising spending worldwide in 2023 and 2028
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Premium Statistic
Digital ad revenue in the U.S. 2023, by format
Digital ad revenue in the U.S. 2023, by format
Digital advertising revenue in 2023, by format (in billion U.S. dollars)
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Premium Statistic
Share of pharmaceutical digital advertising expenditure in India 2023, by format
Share of pharmaceutical digital advertising expenditure in India 2023, by format
Distribution of digital advertising expenditure in the pharmaceutical industry across India in 2023, by format
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Premium Statistic
Share of auto industry digital advertising expenditure in India 2023, by format
Share of auto industry digital advertising expenditure in India 2023, by format
Distribution of digital advertising expenditure in the automotive industry across India in 2023, by format
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Premium Statistic
Monthly digital ad spend in the U.S. 2023
Monthly digital ad spend in the U.S. 2023
Digital advertising spending in the United States from June 2023 to November 2023 (in billion U.S. dollars)
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Premium Statistic
Digital advertising spending worldwide 2021-2027
Digital advertising spending worldwide 2021-2027
Digital advertising spending worldwide from 2021 to 2027 (in billion U.S. dollars)
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Premium Statistic
Top Cyber Monday advertisers in Chile 2023, by estimated digital ad spending
Top Cyber Monday advertisers in Chile 2023, by estimated digital ad spending
Leading advertisers in Chile during Cyber Monday season in 2023, by estimated digital ad spending (in million Chilean pesos)
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Premium Statistic
Digital ad fraud rate worldwide 2022, by format
Digital ad fraud rate worldwide 2022, by format
Ad fraud rate of selected digital advertising formats worldwide in 1st half 2022, by optimization status
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Premium Statistic
Entities responsible for ad fraud mitigation in the U.S. 2023
Entities responsible for ad fraud mitigation in the U.S. 2023
Entities responsible for overseeing ad fraud mitigation efforts according to digital media professionals in the United States as of September 2023
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Premium Statistic
Market share of Big Tech in digital ad revenue in the U.S. 2008-2024
Market share of Big Tech in digital ad revenue in the U.S. 2008-2024
Market share of Big Tech (Amazon, Apple, Google, Meta, Microsoft) in digital advertising revenue in the United States in 2008 and 2024
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Premium Statistic
Cost of digital advertising fraud APAC 2018-2022
Cost of digital advertising fraud APAC 2018-2022
Wasted ad spend caused by digital ad fraud in the Asia-Pacific region from 2018 to 2022 (in billion U.S. dollars)
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Premium Statistic
Leading digital advertising verticals India Q3 2023, by ad volume share
Leading digital advertising verticals India Q3 2023, by ad volume share
Leading digital advertising sectors in India in the third quarter of 2023, by ad volume share
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Premium Statistic
Change in traditional and digital advertising and marketing spending worldwide 2023
Change in traditional and digital advertising and marketing spending worldwide 2023
Annual change in traditional and digital advertising and marketing spending worldwide in 2023
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Premium Statistic
Digital retail media ad revenue of selected platforms in Latin America 2023
Digital retail media ad revenue of selected platforms in Latin America 2023
Digital retail media advertising revenue of selected e-commerce platforms in Latin America in 2023 (in millions U.S. dollars)
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Premium Statistic
Digital ad spend in Ireland 2023, by format
Digital ad spend in Ireland 2023, by format
Digital advertising spending in Ireland in 2023, by format (in million euros)
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Basic Statistic
Digital advertising spending India 2023, by format
Digital advertising spending India 2023, by format
Digital advertising spending in India in 2023, by format (in billion Indian rupees)
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Premium Statistic
Digital ad spend growth in the U.S. 2023, by format
Digital ad spend growth in the U.S. 2023, by format
Change in digital advertising spending in the United States in 2023, by format
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Premium Statistic
Digital out-of-home (DOOH) advertising spending in Peru 2021-2023
Digital out-of-home (DOOH) advertising spending in Peru 2021-2023
Digital out-of-home (DOOH) advertising spending in Peru from 2021 to 2023 (in million U.S. dollars)
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Premium Statistic
Digital audio advertising spending in Peru 2021-2023
Digital audio advertising spending in Peru 2021-2023
Digital audio advertising spending in Peru from 2021 to 2023 (in million U.S. dollars)
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Premium Statistic
Share of digital ad spend in selected countries in Latin America 2023, by format
Share of digital ad spend in selected countries in Latin America 2023, by format
Distribution of digital advertising spending in selected countries in Latin America in 2023, by format
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Premium Statistic
Digital ad spend in Europe 2022, by format
Digital ad spend in Europe 2022, by format
Digital advertising spending in Europe in 2022, by format (in billion euros)
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Premium Statistic
Share of direct and programmatic ad spends in digital ad industry India 2016-2025
Share of direct and programmatic ad spends in digital ad industry India 2016-2025
Distribution of programmatic and direct media spending in the digital advertising industry in India from 2016 to 2023, with estimates until 2025
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Premium Statistic
Distribution of e-commerce digital advertising expenditure in India 2023, by format
Distribution of e-commerce digital advertising expenditure in India 2023, by format
Distribution of digital advertising expenditure in the e-commerce industry across India in 2023, by format
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Premium Statistic
Economic losses due to ad fraud worldwide 2023, by format
Economic losses due to ad fraud worldwide 2023, by format
Distribution of economic losses due to digital advertising fraud worldwide in 2023, by format
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Premium Statistic
Ad spending of traditional & digital media France 2018-2023
Ad spending of traditional & digital media France 2018-2023
Advertising spending of traditional media and digital media in France from 2018 to 2023 (in billion euros)
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Premium Statistic
Digital ad spend share India 2023, by industry
Digital ad spend share India 2023, by industry
Distribution of digital advertising spending in India in 2023, by industry
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Digital ad spend in Spain 2019-2023
Digital ad spend in Spain 2019-2023
Digital advertising spending in Spain from 2019 to 2023 (in billion euros)
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Digital ad spend in Argentina 2016-2022
Digital ad spend in Argentina 2016-2022
Digital advertising spending in Argentina from 2016 to 2022 (in billion Argentine pesos)
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Digital share in ad spend in Argentina 2016-2022
Digital share in ad spend in Argentina 2016-2022
Share of digital in advertising spending in Argentina from 2016 to 2022
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Premium Statistic
Argentina: digital ad spend growth 2017-2022
Argentina: digital ad spend growth 2017-2022
Change in digital advertising expenditure in Argentina from 2017 to 2022
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Premium Statistic
Distribution of FMCG digital advertising expenditure India 2023, by format
Distribution of FMCG digital advertising expenditure India 2023, by format
Distribution of digital advertising expenditure in the fast moving consumer goods industry across India in 2023, by format
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Premium Statistic
Digital audio ad spend in the U.S. 2016-2023
Digital audio ad spend in the U.S. 2016-2023
Digital audio advertising spending in the United States from 2016 to 2023 (in billion U.S. dollars)
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Premium Statistic
Digital audio ad spend in Spain 2019-2023
Digital audio ad spend in Spain 2019-2023
Digital audio advertising spending in Spain from 2019 to 2023 (in million euros)
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Premium Statistic
Digital audio ad spend growth in the U.S. 2017-2023
Digital audio ad spend growth in the U.S. 2017-2023
Change in digital audio advertising spending in the United States from 2017 to 2023
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Premium Statistic
Digital ad spend in Ireland 2018-2023
Digital ad spend in Ireland 2018-2023
Digital advertising spending in Ireland from 2018 to 2023 (in million euros)
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Premium Statistic
Spending on digital advertising in South Korea 2023, by advertising format
Spending on digital advertising in South Korea 2023, by advertising format
Annual spending on digital advertising in South Korea in 2023, by advertising format (in billion U.S. dollars)
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Premium Statistic
Economic losses due to ad fraud 2028, by region
Economic losses due to ad fraud 2028, by region
Distribution of economic losses due to digital advertising fraud worldwide in 2028, by region
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